Floating paper is a graphic design studio based in Korea.
We explore the boundless potential of graphics and exciting new forms of visual expression.

Packaging for IoT pet devices

We designed packaging for Telepodsee, IoT pet device brand. Our goals were to create a friendly, approachable look—unlike typical tech brands—and to develop a cost-effective structure for three product configurations.

Package design. Kyeongah Ko (Floating paper)
Client. Team telepodsee (Carrot insurance)
Photography. Little things matter

‘New, Now, Next’ Scheduler 2026

The ‘New, Now, Next Scheduler’ is an upcycling project using paper scraps from my graphic design work. You’ll find unique color combinations in every detail—from the die-cut covers to the pages and coils. I randomly mixed these colors, hoping to make your daily logging something to look forward to.

Eulsa-nyeon Calendar 2025

In East Asia’s sixty-year cycle, 2025 is known as the Year of the Blue Snake, Eulsa-nyeon (乙巳年). This work interprets the snake’s fluid, shifting form through typography —letters made from beads, reflecting its curves and patterns.

Brand symbol, packaging for FRONTROW

We developed a new symbol for embroidery and hardware to strengthen the brand identity. Additionally, our seasonal packaging expanded the brand experience by blending collaboration colors with FRONTROW's signature classic mood.

Brand design. Kyeongah Ko
Management & Photography. W CONCEPT Korea

Visual identity, packaging for frrw

We designed the visual identity for frrw, FRONTROW’s contemporary casual second label. We highlighted their focus on premium denim using a casual logotype and signature brand colors.

Brand design. Kyeongah Ko
Management & Photography. W CONCEPT Korea

A Midsummer Holiday Edition

Through the busy days of this summer, I found comfort in waiting for the excitement of the holidays. Holiday tunes in midsummer—an experience that is unfamiliar, yet strangely familiar.

Brand design for Carrot general insurance

This project involved building the brand identity for Carrot, Korea's first digital general insurance company. We developed diverse visual assets, from product logotypes and UI graphics to character strategies, effectively establishing an easy and friendly brand image.

Brand design. Kyeongah Ko
Management. Carrot general insurance

Graphic design for Pop-up store

We designed the graphics for the Brute Pizza pop-up store. The visuals actively incorporate the brand's existing assets, focusing on its signature color and typography combinations.

Graphic design. Kyeongah Ko
Client. BRUT PIZZA

Visual identity for HAROOFIT

HAROOFIT’s visual identity aims to capture a friendly, everyday atmosphere, moving away from the intense aesthetics of traditional gyms. The symbol, 'Barbell H,' features an asymmetrical design that combines the initial 'H' with a barbell. This concept extends into pixel and checkerboard patterns, visualizing how consistent daily workouts accumulate to build a solid foundation.

Visual identity design. Kyeongah Ko (Floating paper)
Client. HAROOFIT

Activity book for children's art class

We planned and designed an activity book for a children's art class under the concept of an 'Art Expedition.' The book weaves five artworks into a cohesive story, encouraging children to use their five senses to document their own creative journey. The final section features a custom art map of the Seolhaeone Clubhouse, guiding users to explore the artworks while experiencing the unique atmosphere of the space.

Design. Kyeongah Ko (Floating paper)
Editor. Yuna Oh
Management. 000gan
Client. Seolhaeone

Visual identity for WSNA

The visual identity for spatial design agency WSNA on its core value: 'Relationships.' The geometric typography, derived from a grid system within equal areas, is designed to evoke a distinct human touch. The business cards feature a slot structure where different notches interlock to create a new, unified whole.

Visual identity design. Kyeongah Ko (Floating paper)
Client. WSNA (WOOSEOK AND ASSOCIATES)

Graphic design for picnic mat

Designed a picnic mat featuring friendly illustrations of the company’s diverse products. We used 6 spot colors to convey a vibrant and lively brand image.

Graphic design. Kyeongah Ko (Floating paper)
Client. Confidential (Printing & Manufacturing)

Catalog design for SEOUL MY SOUL SHOP

We designed 'Seoul My Soul Shop' a catalog of Seoul Brand Goods published by SEOUL TOURISM ORGANIZATION. You can see 141 Seoul brand goods divided into three chapters at a glance. As the hierarchy of information is diverse, the intuitive layout is composed, and the brand color of Seoul My Soul and the key visuals provided by SEOUL TOURISM ORGANIZATION are used to change the composition.

Editorial design. Kyeongah Ko (Floating paper)
Client. SEOUL TOURISM ORGANIZATION
Management. 000gan

Editorial design for Living Sense

We executed the editorial design for Living Sense, a premier interior and lifestyle magazine. Our focus was on creating layouts that accentuate the themes of feature articles while effectively showcasing the people, spaces, and products within them.

Editorial design. Kyeongah Ko (Floating paper)
Management, Art direction. Jongwon Choi (CHUIGRAF)
Client. Livingsense

From type to patterns

The word 'Camouflage' is distorted into an illegible pattern, transforming text into raw graphic material. The unique texture was created by layering papers in complementary colors, contrasting with typical camouflage tones.